Trying Again: A Chic Handwritten Font for Creative Projects
I was staring at a blank brand board one afternoon, the kind of moment that makes you rethink your entire design approach. The project? A rebrand for a small artisanal bakery. I needed something warm, inviting, and personal—something that would make customers feel like they were walking into a cozy kitchen rather than a storefront. That’s when I landed on Trying Again.
Trying Again is a neat and chic handwritten font with easily readable characters and a cursive style that feels both elegant and approachable. It's not overly ornate or difficult to read, which made it an instant contender for the bakery’s new identity. I tested it across multiple touchpoints—logo drafts, brand boards, packaging mockups, business cards, website headers, and even social media layouts. What stood out was how well it balanced personality with practicality.
Visual Characteristics and Personality
The first thing that caught my eye about Trying Again was its clean lines and consistent stroke width. Unlike some script fonts that can look messy or hard to read, Trying Again maintains a level of clarity that’s rare in handwritten typefaces. Each letter has a gentle flow, making it feel organic without sacrificing readability. It carries a sense of warmth and sincerity, which is exactly what the bakery needed to communicate their story.
This font has a mood that’s both playful and professional. It doesn’t scream “handwritten” in a chaotic way—it whispers it. The cursive style gives it a softness that works well for logos, but it also holds up in longer text applications, such as packaging labels or product descriptions, without becoming overwhelming.
Testing Trying Again in Real Branding Work
I used Trying Again as the primary typeface for the bakery’s logo concept. Placed on a circular badge with a wheat motif, it felt natural and authentic. The font didn’t overpower the imagery; instead, it complemented it. When I placed it on a packaging mockup, the same softness carried over, giving the product a handcrafted, artisanal feel that aligned perfectly with the brand’s values.
On a business card, Trying Again worked well as a headline. Paired with a sans serif font for body text, it created a nice contrast without clashing. For the website header, I used it in a larger size with some subtle spacing to ensure it remained legible at a distance. Even on Instagram posts, where visual impact is key, Trying Again added a personal touch that helped the brand stand out in a crowded feed.
However, I did notice that Trying Again might not be the best fit for projects requiring long-form text. While it reads well in short phrases or headlines, using it for extended paragraphs could lead to eye fatigue or reduced readability. This makes it more of a display or accent font rather than a body text solution.
Font Pairing and Practical Guidance
When pairing Trying Again with other fonts, I found that a modern sans serif like Montserrat or a clean serif like Playfair Display worked beautifully. The contrast between the handwritten feel of Trying Again and the structured forms of these fonts created a balanced and professional look. For a more cohesive brand identity, I recommend testing it alongside other Script Amp fonts to maintain a consistent aesthetic.
Before committing to Trying Again in final client work, it’s essential to test it across various mediums and sizes. Check how it looks on a shop sign, product label, homepage hero section, or printed card. Also, always verify the commercial font licensing to ensure it’s appropriate for use in brand identity, packaging, templates, merchandise, websites, digital products, or print-on-demand projects.
Trying Again is a premium font that brings a unique personality to any creative project. Whether you're designing a logo, editorial layout, or social media content, it offers a fresh take on handwritten typography without compromising on readability or professionalism. It’s a versatile choice for anyone looking to add a touch of charm and authenticity to their designs.
